Marketing


Survey Says: These Are the Three Biggest Brands Among College-Age Women

Survey Says: These Are the Three Biggest Brands Among College-Age Women

If you have a university-aged female on your holiday list, you may want to pay attention. Goldman Sachs polled hundreds of college-age women on their favourite clothing brands, revealing three clear winners. Though the results aren’t necessarily surprising, the favourites...
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PEI Tourism Ad Going Viral Because Nobody Noticed It Had a Boner in It

A new tourism ad from Prince Edward Island is the subject of a growing number of hilarious social media humour. In an age where every wrinkle is usually noticed in the editing phase, apparently an erect penis wasn’t. Yes, we’re serious
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Ben Cantin Kranz: Today's Notable Young Professional

Today's Notable Young Professional is DECOSTA Marketing Managing Partner Ben Cantin Kranz, whose work satisfies what he considers essential parts of a successful work/life balance: loving what you do, and having the freedom to pursue passions
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Uber Set Up a Curbside Breathalyzer and Drove Home Everyone Who Blew Over the Legal Limit

The rewards for drinking – beyond good, old-fashioned fun – are limited, but Uber has found a way to make that extra round at the bar quite the virtuous endeavour: the company's latest creative stunt offered free rides home to those who blew over the legal limit at a curbside breathalyzer
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