Millennials Are Now Being Blamed for Killing the Fabric Softener Industry By Notable Life By Notable LifeView Author|December 19, 2016|ShopView Shop Apparently, millennials don’t see the need to drop the extra dollars on fabric softener. That’s right – whether we don’t have the extra cash, or simply don’t see the need – most millennials are washing our clothes in plain detergent... View this article.