YouTube sensation and popular digital influencer Lilly Singh, better known by her username ‘Superwoman,’ announced in a video released November 12th that she will be taking a break from the video-sharing platform to focus on her mental health, creative motivation and inspiration and her many off-platform endeavours. With a collective
With social media being a primary component of most Millennials’ lives, the possibilities for careers in the space is growing substantially, and many are choosing to forge down the path less travelled by turning their social media channels into a full-time job. One individual who has seen great success by
Working in the entertainment industry for over ten years, Rachel David is a former broadcaster turned YouTube personality turned entrepreneur. Through combining her network of celebrities, brands, managers and influencers, Rachel is merging the digital and mainstream media worlds by creating authentic brand campaigns connecting top-tier digital influencers with big mainstream
It’s a no brainer that social media is today’s new store front for brands, and if their window (instgram feed) isn’t up to par, no one will invest in them. While most brands have embraced social media, a large percentage are using the platforms incorrectly. Banks, for example, are often
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