Is it just us, or are commercials becoming as powerful and moving as film is these days? The latest ad that will make you bust out the tissues and watch twice is an unofficial spec for Adidas. Student director, 26-year-old Eugen Merher of Germany, shows the experts how it’s done
There’s always that one memorable holiday commercial that blows the others away. Last year, people couldn’t get enough of this powerful German spot. Now, it looks like we may have a winner for 2016. Combining all the essential elements of a hard-hitting, heartstring-pulling holiday ad – an engaging story, humour
SickKids Foundation just launched a bold and powerful new ad that’s far from your typical heartstring-tugging and slow music-filled hospital campaign. The new campaign is called “VS” and it’s pretty amazing/intense. The campaign pits the renowned hospital against culprits like cancer, liver failure, cystic fibrosis and heart disease. The message
Any 80s kid will remember that famous anti-drug PSA from back in the day. You know, the one with the man holding up a frying pan with a sizzling egg as he says, “This is your brain on drugs.” There was also that remake with a grungy looking Rachel Leigh Cook in the 1990s.
Commercials and witty advertisements are increasingly being used to not only sell products, but send powerful messages as well. From the early days of casting bi-racial families in commercials to featuring same-sex parents and gender-neutral messaging, ad spots are commonly used to raise awareness for important societal issues. On Monday night, a commercial for
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