Throughout the COVID-19 pandemic, the world had to adapt to a new way of life. One of these changes includes the shutting down of brick and mortar stores, forcing consumers to turn to online shopping. With this shift, in Canada alone,...
The selling of luxury lifestyle and its connection to high-end brands is no recent phenomenon. These thought-provoking reads dive into the luxury industry and explore how brands have increased in size to the point where they dictate everyday decisions and purchases