Brands

We live in a time where brand association is essentially the benchmark for who we are. It...

Fall is around the corner, which means it's time to dig out those sweaters and invest...

You're not the only one to take advantage of April Fools' Day with pranks pulled on...

Let’s be honest – at least a quarter of the Super Bowl’s entertainment value is found...

Earlier this week, Canada’s most influential brands were announced at day two of FFWD: Advertising and...

There are only two types of people in this world: People who watch porn and liars. Which...

We Canadians are a loyal bunch. The University of Victoria's Gustavson School of Business just released...

The selling of luxury lifestyle and its connection to high-end brands is no recent phenomenon. These thought-provoking reads dive into the luxury industry and explore how brands have increased in size to the point where they dictate everyday decisions and purchases