Birks Marketing Exec Eva Hartling Offers Buzz on Bee Inspired Campaign By Notable Life By Notable LifeView Author|June 5, 2014| We’ve buzzed about some sweet-like-honey initiatives of Birks lately – and for good reason. To celebrate its 135th anniversary this year, the leading Canadian jeweler we know and love got behind the honey bee cause with an urban beehive and... View this article.