When it comes to social networks, only 14 per cent of teenagers say that Facebook is the most important.
That spot goes to Instagram, according to a new survey of 6,200 teens by Piper Jaffray. Snapchat – a new addition to the survey – has become a major player in the teen social media scene.
Thirty-two per cent of respondents chose Instagram, while 24 per cent chose Twitter, and 13 replied Snapchat.
As for the Facebook figure, it’s down from 23 per cent last year, and 33 per cent in 2013, according to the investment bank.
Piper Jaffray issues its “Taking Stock With Teens Survey” twice a year, which is often referenced by investors in helping make stock prices and on matters of teen brand preferences and spending.
Of the respondents, the average age was 16, and 35 per cent had part-time jobs.
The thing is, another recent survey found conflicting reports in its own research of teens and their social media preferences. A new survey by Pew Research Centre indicated, conversely, that Facebook was the number one social media choice of US teenagers. Seventy-one per cent of the teenagers – who ranged in age from 13 to 17 – reported using it.
To be fair, 47 per cent of the teens in the Piper Jaffray survey reported still using Facebook – just that it wasn’t as important as the rest. Seventy-five percent of teens say they use Instagram and 68 per cent use Snapchat.
As for us young professionals, as much as we all claim to be “over Facebook,” it’s become the largest personal databases for pretty much everyone we’ve ever met it life.
So no, we probably won’t be deleting that account anytime soon.