Study: 1 in 3 Vegetarians Secretly Eat Meat When They’re Drunk

Whether deviously or on account of forgetting they’re supposed to be herbivores, it turns out one in three vegetarians secretly eat meat after indulging in a few (or more) bevvies.

And in case you missed it, this is the price they’re paying for it.

Money-saving website Voucher Codes Pro conducted the survey, which also revealed almost 70 per cent of these trendy phonies keep their deceit a secret from friends and family.

“I know a few ‘vegetarians’ who sometimes crave meat, but it seems that a few are giving into their cravings when drunk,” says George Charles, founder of the website, before taking on the persona of an AA director: “I think it’s important for friends of these ‘vegetarians’ to support them when drunk and urge them not to eat meat as I’m sure they regret it the next day.”

Thirty-nine per cent of those who admitted to carnivorous activity admitted to cheating on their plants with kebab meat, while 34 per cent couldn’t stay faithful in the company of burgers. Twenty-seven per cent of ‘vegetarians’ said they ate bacon, with 19 per cent devouring fried chicken and 14 per cent eating pork sausages.

As is routine in matters of infidelity, one must ask, “wwwwhhhyyyyyyyyy???!??” Jezebel compiled findings from three unrelated studies to conclude that this behaviour stems from a variety of factors:

First, there’s “The Apéritif Effect,” which is the phenomenon that alcohol increases food consumption. According to research conducted by Indiana University, this may be due to alcohol exposure increasing the brain’s sensitivity to external food cues — like delicious smells. A study from Purdue University showed consumption of alcohol to enhance the flavor of salt and fat. Finally, another study conducted by Purdue led researchers to believe that fat should be added as the sixth taste sense, alongside sweet, salt, sour, bitter and umami.

This is what happens when you can’t commit to things.

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