Toronto boutique ShenkinWest opened its doors on March 18, celebrating the launch of Canada’s only distributor of some of Israel’s most celebrated fashion designers. Visitors can expect to step off Avenue Road and onto Tel Aviv’s renowned Shenkin Street to find designs by out-of-the-box, yet wearable, designs from one of the lesser-known global fashion centres.
For the foursome force behind ShenkinWest, Ellie Stern (pictured below), Abby Feferman, Susan Hennick and Jesse Markowitz, the concept stemmed from a desire to shed light on Israel’s designers and fashion scene as a whole. The boutique puts them ahead of the curve when it comes to recognizing fashion that is just now beginning to gain serious traction by major fashion media outlets and the fashion-savvy.
So, what can you expect you find inside? Versatile brands like Ronen Chen, Kedem Sasson and Maya Negri don the walls and racks of ShenkinWest, names that have been adorned by stars like Claire Danes and Whoopi Goldberg.
Kedem Sasson is known for impeccable draping, flowy, easy-to-wear, regal silhouettes, perfect for women of all shapes and sizes.
Maya Negri’s minimalistic designs are seen as a ‘second skin,” geared towards the busy working woman who does not want to compromise style for comfort and fit.
Ronen Chen’s designs epitomize ready-to-wear with a twist. Always figure flattering, Chen’s pieces are not only statement makers, but staples as well.
Young professionals can also expect to find Noritamy’s architectural and minimalist jewellery, providing that pop of colour women look for to enhance their basics. The line has been featured in fashion glossies and recently in an art collaboration during Paris Fashion Week.
To cap off a memorable grand opening, a portion of proceeds of all sales on March 18 will go to Jewish Family & Child (JF&CS) to support the healthy development of individuals, children and families in the Toronto community.
Store hours will be: Monday to Thursday 10am-6pm, Friday 10am-5pm and Sunday 11am-5pm. ShenkinWest is closed on Saturdays.