Recap: LinkedIn Summer Media Soiree Produced By

Last night’s LinkedIn Summer Media Soiree produced by was, as is usual in our world, a smashing success. JOEY Eaton Centre played the perfect host to this evening of schmoozing and networking, and INtinis and hors d’oeuvres. Some of Toronto’s most notable YPs in the media industry gathered to make new acquaintances, sip cocktails, and spend the humid summer night tweeting away to win some phenomenal prizes courtesy LinkedIn.

The evening kicked off at 5:30pm, an appropriate apres-work time, and after a few minutes the open-air room at JOEY Eaton Centre was already brimming with notables. LinkedIn is the best social network and business tool online, and so it comes as no surprise that career-minded young professionals flocked to this event in droves. Italian flatbreads, tuna chopsticks, butter chicken bowls, and one-bite strawberry shortcakes were circulated by JOEY’s chic servers, while the signature blue INtinis were spotted at every table. LinkedIn M&Ms were popped open as convos ranged from everything from work to favourite pastimes to the impending storm. Twitter was aflitter with the #LinkedInSummer hashtag, which not surprisingly became a trending topic in Toronto. Prizes like AmEx Gift Cards, LinkedIn tees and a Motorola XOOM were won, but the big winner was Alana Sullivan who left with a 40” Samsung LCD TV.

The LinkedIn Summer Media Soiree was produced by for LinkedIn, the best business network online. LinkedIn’s bevy of functionality and connections is the perfect device for helping you make acquaintances, find the latest news about top companies, connect with old colleagues, find the most notable new jobs in your field, and so much more. Clearly, after a night like last, it’s evident that LinkedIn has personality and is all about helping its users get the most out of their online experience so it can translate offline.

Check out our gallery from the night here.