Today’s Notable Young Entrepreneur is social media maven Rashi Bindra, who launched Pearls & Sequence to offer clients a full portfolio of services to elevate their online presence. We caught up with her to find out what inspires her work and what advice she would share with other young professionals…
WORK
Describe what you do in less than 140 characters. Go.
I create stories for businesses through social media marketing as the founder and strategist of Pearls & Sequence.
What was the inspiration for your career route?
Coming from an economics and fashion background, I was always interested in marketing and all my projects were heavily focused in that field. Merging creativity with business was when I realized social media marketing is the future and it led me to build on that.
What is the most memorable milestone in your career so far?
Being nominated for a Notable Award in the social media category in 2015.
Where do you see yourself in 5 years, 10 years, 20 years?
In five years and beyond I’d love to see my brand grow into many branches, including digital marketing and fashion PR.
Do you have any advice for other young professionals?
Know your value. Many YPs starting out accept anything at any cost, fearing that without a heavy portfolio they can’t grow or command well-deserved compensation. In reality, that’s not true. Those who want to work with you will afford you – whether your portfolio has one client or 10.
Do you support any charities? If so, which one(s) and why is it (or they) important to you?
I am involved with World Vision Canada, Safar: The Sikh Feminist Research Institute, and currently building W.O.W; World of Wonder. Giving back has always been important to me because it allows me to express my gratitude. I am a blessed woman and the least I can do is try to improve someone’s life. W.O.W is about improving the lives of unfortunate people, but my focus is women and children.
What is one major challenge that you’ve had to overcome in your career? How did you overcome it?
The major challenge I encountered in the beginning of my career was a lack of belief in my own self. I wasn’t sure of what I was doing and what direction I should take my career. But once I took on my first major project as the social media strategist and manager for a well-established music festival, it gave me the courage to move forward with my career and I started believe in myself and what I was capable of.
What does the word notable mean to you?
Newsworthy. Remarkable enough to be mentioned in any way.
PLAY
Where is your favourite place to wine/dine in your city and why?
My cities are both Toronto and Montreal.
In Toronto it would have to be Bar Raval, Beast ,and MomoFuku.
In Montreal, Chmpgn+ Cie, Burgundy Lion, and Brit & Chips.
What’s the most visited website on your Internet browser? The most played song on your phone?
Social Media Examiner, Vogue, and Netflix. Most played is Drake’s One Dance and Iggy Azalea’s Team.
Who’s one person you think everyone should be following on social media?
Shay Mitchell, @shaym; her account is visually beautiful and better than most online magazines.
What’s your favourite country to visit and why? And what’s the next one you plan on travelling to?
Palma de Mallorca, Spain. I fell in love with the island and had stayed in the old towns. It was historically beautiful, artistic, and with amazing food. It is my idea of heaven.
The next would be Italy.
What gives you the greatest FOMO?
When I miss what my loved ones are doing in the city I’m currently not in. And movie nights with my family.
What’s your guiltiest pleasure?
Jalapeno Pringles with melted cheese and bold red wine or a single malt Scotch (neat).
What’s something you wish you didn’t spend so much money on? What’s something you wish you spent more on?
Food, and Amazon; I always find an excuse to buy books and eat out.
Clothes and shoes.
And finally, what does success look like to you? Work, play, or otherwise…
Being happy doing what I do.
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