Pornhub offering free premium memberships to fight COVID-19

We’re all trying to do our best, in our own small but collectively significant ways, to cope with an unprecedented situation.

For most people, that means simply staying at home and avoiding social contact. For many companies, it means pivoting to digital services, Zoom meetups, and delivery.

Montreal-based Pornhub is doing its part by offering free memberships. That means full access to the world’s largest adult video catalogue. All in the name of flattening the curve.

“With nearly one billion people in lockdown across the world because of the coronavirus pandemic, it’s important that we lend a hand and provide them with an enjoyable way to pass the time,” said Corey Price, Vice President of Pornhub in a press release. “We hope by expanding our offer of free Pornhub Premium worldwide, people have an extra incentive to stay home and flatten the curve.”

Lend a hand. Nice.

Italy, one of the countries hardest hit by the pandemic, was the first to receive free Pornhub memberships.

The memes were excellent:

Early data suggests Canadians will be thrilled with the initiative.

But Pornhub is also taking its goodwill several steps further. The company is offering performers 100 percent of their video sales after a processing fee of 15 percent. It will also donate $25,000 to the Sex Workers Outreach Project, as well as 50,000 surgical masks to medical organizations in New York and €50,000 to various European organizations to purchase additional masks.

Good job all around.