After being in Toronto’s real estate industry for only four years, Paul Greenberg was risen to stardom, winning the Rookie of the Year award at Royal LePage in his first six months in the field and remaining in the top 1% in volume for Toronto since the beginning of his real estate career. Currently a real estate agent under Forest Hill Real Estate, Paul shares what excites him about this booming and busy housing market, as well as what it takes to be one of the best sales agents in the business…
Elevator Pitch: Describe your business in a nutshell.
I help people in two ways. I act as the connecting point between people and the right property that suits their lifestyle and needs and I also help people sell their current home for the most money possible in the shortest time frame – this assists in lowering the stress that clients face when selling their home and allows them to focus on the next chapter of their lives.
Why did you start your business, what was the inspiration?
I have always loved and had a fascination for cool spaces and interesting houses, so that was my starting point. Aside from that, I am an individual who loves to work independently. Having worked in the music industry before entering real estate, I worked with a wide range of people. When I decided to make this change in my career, I wanted to do something where I could merge these two things. Real estate does just that – it allows me to work with a wide range people and be my own boss. On top of that, being able to see amazing properties that Toronto has to offer is exciting. It is a perfect fit!
What is the best part of what you do on a day-to-day basis? The most challenging part?
The best part is seeing the look on my clients’ faces when they absolutely love the property that I sourced out to show them. Seeing jaws drop and huge smiles once they set foot on and inside the property never gets old. I feel the most challenging part of being a Toronto realtor is keeping the energy up for my clients who have to deal with multiple offers. The Toronto market is one of the busiest in Canada and some people go in on a few deals before landing the perfect house. It can be very disheartening on them, so trying to keep it a positive experience can be hard sometimes.
Where do you see your business going in five years?
I would love to have a solid team of people working for me and with me. I would love to build a strong team of innovative and amazing realtors to help service my clients.
What does success look like to you?
Being able to wake up and work in a field that I am so energetic and excited about every single day. Real estate can be a very demanding job, but if you are doing what you love, that is success to me.
What is the most memorable milestone in your career?
Selling my first property. The rush of negotiating during my very first deal was just exhilarating. It was a loft property and it happened to be the first day it came on the market. I jumped on it and closed the deal. My client was super excited about their new purchase; the rush and the successful end made me want more.
Do you have any advice for other young professionals?
Hustle! Don’t ever wait for work to get to you, create work for yourself. Eat, breathe and sleep what you do. Lastly, never forget the importance of creating a brand.
Do you support any charities? If so, which one(s) and why is that important to you?
The THREE TO BE Foundation. Having grown up with Jared and Dana Florence (the co-founders of THREE TO BE) and seeing them gain inspiration from their own personal challenging situation and create a charitable foundation focused on advocacy and raising funding for research, therapies and education for children with neurological disorders, it is an organization I gain my own inspiration from and enjoy supporting year after year.
What is Notable to you?
Being passionate and 100% into what you are trying to accomplish. Not being afraid to go against the grain and stir the pot.
BlackBerry, iPhone, Android, or Other?
Apple all the way!
How do you keep active, energetic, and vibrant?
Getting a Brussels Griffon puppy named Brooklyn. She has totally kept me on my toes. She doesn’t stop and I totally feed off of her energy.
#LYNL | (Live Your Notable Life)
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