Pantone’s chooses meditation for its 2020 ‘Color of the Year’

Be restful.

Settle into a sense of peace. Embrace tranquillity as your mind finds laser-like clarity. As humans, we desire a dependable and stable foundation on which to build as we cross the threshold into a new era. Seek refuge in your re-centred thoughts.

This is not your Calm app speaking. It is Pantone’s 2020 ‘Colour of the Year‘.

The global colour authority chose Classic Blue as the trendiest colour to kick off the next decade. Described as “thought-provoking” and “timeless,” it is essentially the colour of meditation.

Other things it is the colour of that blue town in Morocco everyone visits Instagram; the best Jolly Rancher flavour; Lisbon’s famous azulejo tiles; the Conservative party; the Democratic party. I like to imagine Donald Trump, upon hearing of the news, complaining about Pantone’s left-wing Liberal bias.

“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable hue we can always rely on,” says Leatrice Eiseman, Executive Director of Pantone’s Colour Institute.

Every year, Pantone’s colour experts flex their noticing skills to determine which colour is getting special attention on film sets, fashion show runways, and travel bucket lists, and even through socio-economic conditions. The Pantone Color Institute then advises companies to incorporate their trendy choice into their design. Eventually, the world gets bored of seeing the same colour all over the place and the exercise is repeated.