We hit the Mindshare World office in Toronto a few weeks back where we had a chance to check out some of the latest and greatest in digital technology. Amidst a sea of gadgets, representatives from Group M were on site to demonstrate all the new trends and consumer products that are shaping the digital landscape of tomorrow. Many of the gadgets were revealed at this year’s Consumer Electronics Show (CES) in Las Vegas. Here are some of our favourites…
Digital Health/Athletics
The 94 Fifty Smart Sensor Basketball by InfoMotion Sports Technologies, Inc.
Looking to up your basketball game? The 94 Fifty is the first smart sensor basketball. It is simple to use as well; download the free app (available at The App Store and Google Play), activate the ball on the wireless charge pad and dribble to connect. The sensors in the ball are designed to help you improve your game and skills (but do not affect the weight of the ball) as it counts things like dribbles, speed and force.
$295.00 USD
Zepp Labs’ GolfSense
If basketball isn’t your thing, perhaps golf is. Fitting neatly on any glove is the Zepp Sensor, capturing, measuring and analyzing your swing in three dimensions while recording 1,000 data points per second and allowing you to share progress with friends. It lets you see your swing from any angle and get instant actionable feedback – so you are not left guessing if your game is indeed improving. When there are clients to impress, you don’t want to be the worst golfer on the green.
$129.99 USD
Wearable Tech
Sony’s SmartWatch 2
If you’re a gadget person and an Android owner, the Sony SmartWatch 2 is for you. Think of it as an extension of your beloved Android. It interacts with your smartphone over Bluetooth, and what’s happening in your life (all contained on your smartphone) is mirrored in your watch. It features a one-touch function, allows for simple calling (you press once to answer and take the call in your wireless headset), works with a range of apps available from Google Play and is sunlight readable and water resistant – perfect for summer.
$199.99 USD
Digital Health/Health Tech
Hapi’s HAPIfork
With the HAPIfork, you have no excuse to overly stuff your face. If you can’t lose weight, perhaps you are eating too quickly. Eating too fast leads to poor digestion and poor weight control. The HAPIfork, powered by Slow Control, is an electronic fork that helps you monitor and track your eating habits. A bit much? Totally, but we had to tell you about it. It alerts you via indicator lights and gentle vibrations when you are eating too fast and measures how long it took to eat your meal, the amount of “fork servings” taken per minute and the intervals between “fork servings.” This information is then uploaded via USB or Bluetooth to your Online Dashboard on HAPI.com to track your progress. If you need a data-driven fork to control your servings, however, you may have other issues.
$99.00 USD
Gaming/Virtual Reality
Oculus VR, Inc’s Oculus Rift Development Kit
The Oculus was a fan favourite among Mindshare employees. The Oculus Rift is a next-generation virtual reality headset designed for immersive gaming. A far cry from the original Nintendo sets we grew up with, the headset lets players step inside their favourite games and virtual worlds. With an approximately 110° field of view that stretches the virtual world beyond your peripheral vision, the video game is no longer boxed to a screen and only limited to what your eyes can see. The Oculus Rift creates a deep stereoscopic 3D view and uses custom tracking technology to provide ultra-low latency, 360° head tracking, allowing you to seamlessly look around the virtual world just as you would in real life. It’s a trip.
$300.00 USD
Wearable Tech/POV Cameras
Pivothead’s Durango Glacier Blue
These are so much more than your typical sunglasses. The sporty-looking and lightweight Pivothead Durango eyewear offers a fast, easy way to shoot web-friendly POV movies. Keeping with the trend of hands-free POV recording, these video-recording glasses offer a video camera right between your eyes for simple and discreet hands-free full HD video. The glasses feature a lens with an 8-megapixel Sony CMOS sensor that is capable of capturing full HD MP4 format video at 30 frames per second as well as 8-megapixel stills. Pivotheads can connect your to your Mac or PC with the Pivothead Desktop App to configure video recording and image capture settings, download files, and more. These are definitely a pair of glasses that you don’t want to leave on a restaurant table.
$299.99 USD
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