Toronto’s Little Italy is a signature neighbourhood that evokes a North American, or rather, Canadian interpretation of Italian living. It provides much-needed flair to an otherwise uninspiring strip of city street reliant on singular gems with drawing power. Cafes, resto lounges, and Italian-inspired eateries line the stretch of College Street, and nestled amidst the purveyors of Canadian Italian-ism lies Motoretta.
Motoretta has been a staple in Toronto’s Little Italy neighbourhood for a decade now, and has cultivated a persona surrounding it’s distinction as one of, if not the city’s top scooter lifestyle retailer. In late May, Motoretta unveiled a redesigned concept, with a fresh look, an enhanced selection of scooters and motorcycles, and a heavier focus on its offerings of apparel and accessories. Fred Perry and Ben Sherman clothing are carefully hung in a shared space with vintage-inspired Royal Enfield motorcycles (of which Motoretta can proudly claim they are Toronto’s exclusive retailer) in the industrially-chic and inviting space.
Toronto is undeniably a city with a growing populace more environmentally and ecologically-conscious than previous generations. The scooter has become an a la mode alternative means of transportation, and not just for closeted hipsters. Motoretta’s design, decor, and inventory cater to a young professional market of conscientious consumers. With a decade’s worth of experience creating a cultural experience for those intent on the scooter and related lifestyle, Motoretta has paid homage to its past while embarking on its future.