If you’re a lover of luxury – things like spa visits, smooth shaves at high-end barbershops or Italian sheet sets – and live in Toronto, then we have the perfect activity for you.

In a society now driven by experiences, BMW will soon give you one not to miss, offering the chance to learn all about the newest face of the BMW X family – and even take one for a test drive. Conveniently located in the heart of Toronto at 333 Bay Street (another bonus), the BMW Luxury Excellence Pavilion, BMW’s Innovation Station will appear only in select markets globally.

bmw-luxury-toronto-eventThe experience offers a perfect lunch break, weekend or even date activity from Monday October 16 to Sunday October 29, 2017. Picture a contemporary and stunning architectural space, where the sleek new BMW X7 awaits in all of its curve, groundbreaking design and meticulous craftsmanship-filled glory – and she’s a beauty.

At the BMW Luxury Experience Pavillion, you can experience the BMW X7 yourself and book a test drive in one of the 10 available BMW models on display. Designed to make a show-stopping entrance, the new vehicle cuts no corners when it comes to luxury, in everything from its fine leather interiors and its Panorama glass roof, to its elegantly accentuated surfaces and an atmospheric lighting concept.

Futuristic in design, the spacious car keeps you and your passengers as connected as you need to be thanks to the BMW Concept X7 iPerformance, complete with individual interactive screens.

Even if you opt not to get behind the wheel, the exhibit offers a chance to browse the cars like the true pieces of art that they are – and, naturally, take full advantage of the Instagram opportunities. If you’re looking for the best in automotive luxury, you need to add this experience to your to-do list.

The BMW Luxury Excellence Pavilion is located at Arnell Plaza (located by the Bay Adelaide Centre) and is open Monday, October 16 – Sunday October 29, 2017, weekdays: 11:00am– 4:00 pm and weekends 9:00am to 4:00pm.

Visit the website to book a test drive online.