Normcore: The Anti Fashion Fashion Trend

Normcore is defined as the trend of losing all singularity and dressing plainly with off-brand clothing. This vanilla anti-style is now viewed as the biggest anti-fashion fashion trend. Let’s try to make sense of it…

New York trend-forecasting agency K-Hole claims that “Normcore finds liberation in being nothing special, and realizes that adaptability leads to belonging.” Fashion has turned against itself and now being trendless, not trying, wearing clothes for comfort, and enjoying the ordinary is officially cool. 

The better the design, the less it needs to change or be updated, so classic brands such as North Face, Patagonia and New Balance are flourishing because of their functionality. Birkenstocks or Stan Smiths, white tees and basic jeans seem to be the uniform of choice and normcore was the talk of Fashion Month in New York, Paris, Milan and London. 

As fashion has become so mainstream, so bizarre, so vain and gaudy, those who don’t participate seem to be more interesting than those who do. Dressing for function rather than becoming a fashion victim is refreshing.  

Though many senior fashion people are exhausted with fashion and what it has become, the normcore trend will eventually end of course, as everyone knows that spending too long in a uniform creates a yearning to take out that party dress after a while.

#LYNL | (Live Your Notable Life)


Left cover image from:

Want more updates on the most Notable things happening so you know before your colleagues do? Get our exclusive newsletter here and follow us on Twitter for all the latest.