Noah Godfrey: Today’s Notable Young Entrepreneur

Today’s Notable Young Entrepreneur is Noah Godfrey, who recognized a lack of innovation within the grocery shopping space and co-founded Checkout 51 to help shoppers save money on everyday purchases through his mobile app…

Elevator Pitch: Describe your job in a nutshell.
I’m the Co-Founder Checkout 51, a mobile app that reinvents the coupon by allowing shoppers to get cash back simply by taking photos of their receipts. Checkout 51 works at any store in Canada, and the credit for select items automatically gets added to the shopper’s account.

Why did you start working at your company? What was the inspiration for this career route?
I built Checkout 51 because I love building companies and I saw the opportunity to innovate in a space that is in dire need of some innovation. Since the Coca-Cola Company issued the first coupon 125 years ago, coupons haven’t changed much. Shoppers have to do a lot of work to save money on groceries – clipping or printing, stuffing wallets, holding up checkout lines. Checkout 51 makes it easier to get discounts on peanut butter, toilet paper and everything else found in a grocery store.

What is the best part of what you do on a day-to-day basis? The most challenging part?
Best part of the day is seeing results. Consumers are overjoyed to save money on their everyday shopping and they tell us often. It’s also great to see and hear the reaction from brand managers at packaged goods companies who have fallen in love with how Checkout 51 can help their business. 

The most challenging part of the day is trying to fit everything in. 

Where do you see yourself in five years?
I think I’ll still be running Checkout 51 in five years. I’m hoping it will be larger and more global by then. And I’ll have a lot more grey hairs.


What does success look like to you?
If I’ve changed the people and world around me for the better, that’s success. 

What is the most memorable milestone in your career?
Selling my last company, GigPark.

Do you have any advice for other young professionals?
Don’t be an asshole – you’ll lose in the long run.

Do you support any charities? If so, which one(s) and why is that important to you?
I’m very close the Herbie Fund, a charity that my parents started in 1979 that brings children from around the world to The Hospital for Sick Children in Toronto for life-saving or life-altering surgeries – surgeries that are not available to them in their home countries because of high costs and lack of medical expertise. 

I’m also the co-Chair of the SixPoints Jewish Venture Philanthropy Fund, which is a group of community leaders who pool their financial resources and business expertise to fund and support innovative non-profit organizations and help them achieve significant, sustainable impact. Through this fund, I’ve worked closest with Dani, a wonderful organization that creates opportunities for young adults with physical and/or cognitive challenges, helping them participate fully as valued members of the community and enjoy a meaningful and dignified quality of life.

What to you is notable?
My wife. My parents. And anyone who wakes up everyday and tries to make the world around them a better place.

Blackberry, iPhone, Android, or Other?
iPhone. And Checkout 51 is launching on Android soon so I’ll have one of those too.