NIVEA’s flagship NIVEA Haus in Hamburg truly is a marvel, a centre of well-being within the metropolis that Canadians will be able to get a taste of this summer as the Haus hits the road. Canada’s version brings the brand’s skin care expertise and rich heritage of innovation directly to consumers with a mobile pop-up interpretation. As it rolls to major cities across the country (including Toronto, Montreal, Vancouver, Calgary and Edmonton), the interactive NIVEA Haus will keep young professionals engaged with skin analysis, contests and the distribution of more than 280,000 free product samples and 4,800 free full-sized samples.
“We’re excited to launch a new mobile interpretation of our pop-up NIVEA Haus this year. We’ve had so much success with our NIVEA Haus pop-up activations in the past that we wanted to give even more Canadians the opportunity to experience it. We are looking forward to bringing NIVEA’s 100+ years of skincare expertise directly to Canadians,” said Larry LaPorta, General Manager, Beiersdorf Canada.
The mobile NIVEA Haus kicks off its tour in Toronto on June 11th and will be in the city until the 27th, where it will travel to various locations in the GTA including Yonge-Dundas Square and Queen Street West, along with stops at various retail locations. It will then make its way to Calgary (July 4-13), Edmonton (July 14-16), Vancouver (July 19-27) and Montreal (August 5-16).