MTV Just Coined the Term for the Generation That Will Follow Millennials

MTV has coined the generation to succeed Millennials.

The next chronological segment of marketable patsies human beings, those born after the year 2000, shall be called “Founders.”

The term was chosen to reflect the risk-averse, business-starter mentality of an entire generation that’s grown up to believe anyone can become a CEO in their teens, a belief that, governed by basic economic principles, will mean the generation after them will be called “Peasants.”

Other monikers have already been used to label post-Millennials, including Gen Z, iGen, Posts, Homeland Generation, ReGen, Plurals. Problem is, they weren’t contrived by MTV, so Founders is likely to stick.

“They have this self-awareness that systems have been broken,” said MTV President Sean Atkins in an interview with TIME before the big reveal. “But they can’t be the generation that says we’ll break it even more.”

As with every generational shift, the Founders will be largely responsible for cleaning up the mess of their predecessors. Alas, we Millennials have disrupted the world beyond recognition.

One only needs to look at the video games that raised each generation to determine superiority; per The Atlantic, “Millennials are defined by the video game The Sims, building houses “within the templates” of society. The Founders, meanwhile, live in the world of Minecraft, where regular laws of physics don’t apply and all the building has to be done by hand.”

Deep stuff, and certainly contentious for a generation whose fabric would probably crumble faster than Lord of the Flies if it were stranded on an island without an iPhone.