Mother’s Day Hot Shop: Holt Renfrew’s Armani Baby Blanket to Benefit Free the Children

Nothing beats a gift that keeps on giving, which is the idea behind a very notable Mother’s Day collaboration between Giorgio Armani, Free The Children and Holt Renfrew. Have we piqued your interest? Here’s how it works:

Holt Renfrew has collaborated with Giorgio Armani and Free The Children to create an exclusive limited edition baby blanket where proceeds from sales of the blanket ($50) will support Free The Children’s international developing communities in Kenya. Initiatives include providing the necessary healthcare, clean water and support needed for Maasai mamas and their babies through the first year of the child’s life. 


The vibrant colours of the traditional kanga wrap worn by Maasai mothers inspired the design of the four available blankets, which will be available for purchase at all Holt Renfrew stores across Canada and online at beginning May 3, 2013.

Holt Renfrew has set a goal of raising $100,000 for Free The Children through this initiative.