Mercedes-Benz Start Up is a national platform to discover and support emerging Canadian fashion designers. Featuring designers who have been in business for less than five years, the program provides mentoring and connects the designers with industry experts.
Notable was at the Mercedes-Benz Start Up event in Calgary on April 23 at the Hyatt Auto Gallery Mercedes-Benz showroom, where the Western Canadian semi-final runway show took place. With a signature Grand Marnier orange on orange cocktail, and fashions from LUXX, Malika Couture, Rebecca King and the two chosen finalists, Malorie Urbanovitch and DreamBoat Lucy, it was one fashionable evening. The finalists will be showing their spring collection at World MasterCard Fashion Week in Toronto with the remaining six deisgners (yet to be chosen) in late October.