Matt Damon wants you to buy a lady a drink – and take home an artistic new chalice in the process.
It’s all to drive awareness of the global water crisis in developing countries.
Damon and his charity water.org – which he founded over 20 years ago with Matt Gary White – have partnered with Stella Artois to launch the brand’s “Buy a Lady a Drink” campaign in Canada, calling on Canadians to be part of the generation that ends the global water crisis.
You can be part of it by purchasing one of three Limited-Edition Chalices that feature unique designs by three influential artists –Lisa Mam from Cambodia, Fernando Chamerelli from Brazil and Eria Nsubuga from Uganda. Each design reflects the artist’s experience and artistic interpretation of the global water crisis.
The chalices are available in LCBO stores in Ontario and online nationally via www.BuyALadyADrink.ca.
Every limited-edition chalice sold provides five years of clean water for one person in the developing world. Through the social impact campaign, they hope to provide 3.5 million people with long-term, sustainable access to clean water by 2020. The campaign remains as important as ever; currently, one in 10 people in the developing world lack access to safe water. Each day, women around the world spend a combined 200 million hours collecting clean water for their families.
“I have four daughters and it is tough to imagine them having to walk for hours every day to get clean water, as so many women around the world do,” said Damon. “We want to put an end to these journeys. Through our partnership with Stella Artois, we’re inviting consumers around the world to help us do this.”
Celebrities are arguably the most influential people on the planet; when they lend their star power to important causes, the results can be truly incredible. Damon’s work with Water.org is a perfect example of this. Damon recently participated in the 2017 World Economic Forum at the Sundance Film Festival to jumpstart his own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” campaign.
Since the global introduction of the “Buy a Lady a Drink” campaign two years ago, Stella Artois has helped Water.org provide more than 800,000 people in the developing world with access to five years of clean water. This has been done both through the sale if more than 225,000 Limited-Edition Chalices and by directly donating more than $3 million to water.org.
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