We’ve officially passed the mid ‘stache point of Movember.
Producing a mix of very good, very bad, and very strange results so far, Movember, of course, heavily involves young professional men and their effort to grow their best moustache to raise much needed support and awareness for men’s health.
But it also involves no shortage of moustache-filled Movember parties.
Last Thursday evening, we saw the First Canadian Place main lobby in a whole new light. It was more about the party than about business as the “suits” loosened their ties and toasted their ‘mos.
To support Movember Canada, Tito’s Vodka, in partnership with First Canadian Place and Exchange Tower, hosted Man Up! For Men’s Health. The event took place after hours at the First Canadian Place Main Lobby from 6:00pm to 9:00pm.
In its fusion of men’s fashion, food, prizes, and drinks, it was the ultimate Thursday night out for the Bay Street gents, some of whom brought along their female coworkers and wives.
Aimed at the young male professional, the event was designed to bring forth the style, the taste, the health, the competitive nature, and the spirit of giving that is part of being a young man.
And judging from the crowd, being a guy can be pretty good these days.
Except when it isn’t.
Because prostate cancer remains a major issue when it comes to men’s health. SO before the party really got started, Movember Canada Country Director, Pete Bombaci reminded the crowd why we were there in the first place. As much as Movember is about raising funds for men’s health, it’s also about creating awareness and a dialogue around it…so get taking.
Bombaci told the crowd that the whole “Movember” idea was conceived in a bar in Australia in 1999, when 80 young men from Adelaide decided to grow their moustaches for charity. That inspired yet another group of young Aussie men in 2004, when they organized an event where 30 men would grow a moustache for 30 days in order to raise awareness for prostate cancer and depression in men. They would become the Movember Foundation Charity and their initiative would grow to a worldwide phenomenon, inspiring no shortage of staches and fundraising events, like the one at First Canadian Place.
After the informative speech, the party got started.
Tito’s Handmade Vodka as an official sponsor meant drinks (two of which were complimentary) that were crafted by expert mixologists and went well with the abundant trays of passed food (the sliders were the decided winner) and tower of chocolate moustache Prairie Girl cupcakes.
On the fashion side, some of the coveted retail locations in First Canadian Place and the Exchange Tower showcased some of their hottest looks for the season with sample looks to help men find their “mo-style.” This meant everything from your next business look from Massimo Dutti, Tip Top Tailors, or the brand new Loding, to an assortment of Tom Ford sunglasses from C Optical.
There was also a busy shoeshine station courtesy of Penny Loafers.
A well-curated silent auction was an easy conversation starter among guests and included things like suits, gift cards, cigars from B. Sleuth & Statesman, Ray Bans, haircuts for a year, and Leafs and Raptors tickets.
Other perks included five door prizes (like a TAG Heuer AQUARACER watch courtesy of Birks, a gym membership to the Adelaide Club, and Leafs tickets with a dinner at Vertical) that kept guests at the party waiting eagerly until near the end of the night when the winners were drawn.
All image by: www.yannickanton.com