Last year, we were literally plucked up off the tarmac by London Aviation’s fleet of choppers and whisked away alongside our fellow media friends for the very same beauty preview event. Well, this year we did it all over again, arriving in style to the South Terminal head office where a red carpet entrance awaited (as did trays of cocktails and a giant London Drugs reusable bag).
Our mission: make our way around the space trying out the latest trends young professional women need to know about while mingling with a host of brand ambassadors, VPs and product specialists.
The hangar is, well, exactly as an airplane hangar should be; massive, but the LD team had completely transformed it into a stylish hangout we didn’t want to leave. White leather lounge chairs and low cocktail tables had been set up throughout, as had a large, circular bar (for refuelling). DJ beats wafted through the room and adding a touch of luxe and several sexy Maseratis had been strategically parked front and centre – perfect for impromptu photo-opps that popped up later in the night.
Upon check-in, we had plenty of time to peruse the space, taking in the various product lines available for sampling. We scoped out a handful and got to work.
Pretty much every major line’s new product wants to be at this preview event given the tight collection of lifestyle, fashion and beauty media who attend (and cover it) each year, dishing out their favourites and sharing the latest in seasonal beauty trends (we’ll have more on that in a separate post).
Guests were made to feel completely pampered at each beauty kiosk with plenty of familiar lines available to try (Garnier, Got2b, Annabelle, NYX). It was great to discover several not-so-known products (Strivectin, RoC, Prestige Cosmetics and Mineral Fusion, to name a few), learning a few trade secrets along the way.
Thanks to the ladies at CARGO, Tweezerman, Essie, Lise Watier, St. Tropez and styling experts at John Frieda, Philips and Conair, we scored the latest seasonal tips on how to effortlessly manage our look and help us go from office sleek to patio chic in no time.
Watch for our top product picks and a chance to score some swag of your own coming shortly.