We’ve all been there – waiting ages to get the bartender’s attention or stuck behind someone ordering a 25-ingredient cocktail while all we want is a pint, damn it.
Indeed, queues at the bar can make for a frustrating night out.
That’s why one bar in London is experimenting with a new technology developed by Barclaycard that allows patrons to serve themselves and pay with their contactless card or smartphone.
Pay@Pump is essentially a beer pump that incorporates contactless payment technology. In other words, self-serving beer taps are now a thing.
“When people told us that waiting time was one of their biggest annoyances, we wanted to help solve a common problem with a simple solution,” said Tami Hargreaves, the commercial director, digital consumer payments, at Barclaycard. The company’s research found that the average waiting time at bars during the holidays is 12 minutes per order.
The company’s research found that the average waiting time at bars during the holidays is 12 minutes per order.
That, of course, is not good for business. The data also revealed that almost a quarter of bargoers have considered abandoning a drink purchase because of long waits, while 20 per cent have gone elsewhere.
Pay@Pump is currently available at Henry’s Café Bar in Central London and plans to roll out nationwide next year.