Venture away from your neighbourhood yoga studio for a day to practice in a famed museum with Lolë‘s third annual White Tour. The Canadian women’s lifestyle and activewear brand is bringing the art of yoga to five major museums around the world in a series of yoga events held in Barcelona, New York, Toronto, Montreal and Edmonton. The successful 2013 tour brought together 10,000 white-clad yoga lovers from across the globe.
Armed with a mission to promote peace and unity, the tour offers a unique and vibrant experience for the body and soul, guided by renowned teachers and set to the sounds of a soothing symphony orchestra. Each museum location was selected for its unparalleled space and atmosphere, and will be transformed to offer the serenity of a yoga studio and to accommodate 500-1000 guests in a yoga experience like nothing else. Guests are asked to dress in white, the colour to symbolize peace. You don’t have to be a headstand-practicing yoga expert either – the tour invites all participants, from beginner to expert.
As an extension of Lolë’s community involvement, 100 per cent of the proceeds from the new White by Lolë collection, inspired by the Lolë White Tour, will go towards supporting wellness programs that promote an active lifestyle in the communities visited by the tour.
The Dates
April 12, 2014: Barcelona, Spain. National Art Museum of Catalonia.
May 8, 2014: Montreal. Museum of Fine Arts.
May 22, 2014: New York City. Museum of Modern Art.
June 12, 2014: Toronto. Royal Ontario Museum.
July 2014: Edmonton, Canada. Details coming soon.
Space is limited, so reserve your spot now. Admission is $25 and includes a signature Lolë yoga mat that participants can keep as a memento. Tickets for the Tour are now available and Canadians across the country can sign up at lolewomen.com.
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Photo courtesy Lole Women Facebook Page