Today’s Notable Young Entrepreneur is dance music publicist Lindsay Cabrera, whose company was behind Bestival’s highly successful launch in Toronto this summer. We caught up with her to find out how her Dominican roots influenced her career and what advice she would share with other young professionals…
1. Describe what you do in less than 140 characters. Go.
I’m the director of LCPR, and I’m a publicist for electronic dance music artists and brands worldwide.
2. What was the inspiration for your career route?
I’ve always had a love for music my entire life. Growing up in a musical family (Dominican background with merengue/salsa always playing and always dancing) naturally led me to want to do public relations in the dance music scene. After completing an internship in LA at Rogers & Cowan in 2010, I came back to Toronto and did my second internship at NKPR. These experiences helped me realize that I wanted to pursue my career in PR and the dance music industry rather than lifestyle or fashion PR. It just finally all made sense.
3. What is the most memorable milestone in your career so far?
This past June, LCPR got the pleasure of being the Canadian PR for Bestival. Bestival came all the way from the UK for its North American debut. Founder Rob da Bank and his team brought something new to the city of Toronto and will be back next year. This was a truly unique, amazing experience. So much detail is put into the festival, and it gave Toronto something it was missing. This was most definitely a milestone in my career.
4. Where do you see yourself in 5 years, 10 years, 20 years?
5 years: I still see myself in Toronto. I hope that my staff will be about 12 employees, working in a loft-style office downtown.
10 years: I still see myself in Toronto. Maybe LCPR will have expanded to another city, like NYC or abroad.
20 years: Wow… by this time, I’m not quite sure. I’ll definitely still be running the company. I hope that by now we are involved in some festivals over in Europe.
5. Do you have any advice for other young professionals?
It sounds so cliché, but if you can truly find a career in something that you love, it will never feel like work. Sometimes I work 15 hour days but it’s OK because I love it! Never settle for mediocre. If you work hard, it will all start to happen for you.
6. Do you support any charities? If so, which one(s) and why is it (or they) important to you?
I support Children International (sponsorship). Sponsoring a child in the Dominican is very close to my heart; since I have family over there it hits close to home.
7. What does the word notable mean to you?
To be memorable. People will always remember how you made them feel.
Where is your favourite place to wine/ dine in your city and why?
My favourite place to dine is Khao San Road. They have the best thai food in the city. I usually go with the chef-style chicken pad thai, fresh rolls and squash fritters – heaven!
2. What’s the most visited website on your Internet browser?
Many, many dance music outlets.
3. Who’s one person you think everyone should be following on social media?
@travelhunting because it reminds me how beautiful our world is.
4. What’s your favourite cocktail?
Sangria all the way!
5. What gives you the greatest FOMO?
When there’s a killer event happening in a unique venue like a 375-year-old castle in Spain, or on an island, and I’m not there! The music industry offers some truly unique experiences.
6. What would be your last meal? And don’t hold back…
100% Khao San Road. Everything on the menu! I mean, it’s my last meal, right?
7. What’s your guiltiest pleasure?
The Kardashians on a Sunday night and The Thompson’s mac & cheese.