Jennifer Doll: Today’s Notable Young Entrepreneur

Today’s Notable Young Entrepreneur is Jennifer Doll, who launched G of G Inc. to offer a high-end staffing for events across Canada and the United States that range from sports to fashion, corporate, culinary and everything in between… 

Describe what you do in less than 140 characters. Go.
I staff promotional models, spokesmodels, and brand ambassadors for small and large-scale events.

What was the inspiration for your career route?
I wanted to be a lawyer actually. But my Dad hated lawyers (he was a dentist). When I went to to university I took a bunch of law courses but didn’t enjoy them as much as I thought. At the time I was doing promotions and working bottle service. It kind of just fell into my lap. I thought, why don’t I start hiring models and then when I get requested and can’t work, I can book them and make a little side money. It kind of snowballed from there.

What is the most memorable milestone in your career so far?
When we opened our offices in New York City. The decision to expand was really hard as I was unsure what the American market would be like. We were getting so many requests from clients that we worked with in Canada to work with them in the U.S. that it kind of became a no brainer.

Where do you see yourself in 5 years, 10 years, 20 years?
Hopefully doing what I am doing now just on a larger scale. I definitely want to have a family but I could never give up working. I love what I do too much. I have met so many awesome people and got to do so many cool experiences because of my career.

Do you have any advice for other young professionals?
Stick to it. There were many nights where I cried and thought how much easier it would be if I had a 9-5, but it is so rewarding doing what I do. I guess it’s kind of what parents feel like when they see their children grow up. They are like, “I did that! That’s mine!” It is definitely what I feel with G of G Inc.

Do you support any charities? If so, which one(s) and why is it (or they) important to you?
I support two in particular. One is the MS Society of Canada as my mother suffers from MS. The second is The Children’s Aid Foundation. It was a charity my father was really involved in before his passing so we have gotten involved with them by providing reps to their events.

What is one major challenge that you’ve had to overcome in your career? How did you overcome it?
The biggest challenge was realizing you can’t control everything; to understand that I can’t do everything on my own and it’s OK to hire someone and ask for help.

What does the word notable mean to you?
It means to be recognized for the work you do but also to remain humble. Let the work and your legacy speak for itself.




Where is your favourite place to wine/dine in your city and why?
I split my time between NYC and Toronto. I definitely think it would be Chase or Tutti Matti in Toronto. In NYC there are way too many options, but I would have to say Sauce or Frank’s in the Lower East Village.

What’s the most visited website on your Internet browser? The most played song on your phone?
I love to read ESPN or go clothes shopping on Nookie. It is dangerous though. The most played song right now would be a toss-up between Peace of Mind by Above and Beyond or American Country Love Story by Jake Owen. I also have the new Blink 182 on repeat – Sober is my fav song!

Who’s one person you think everyone should be following on social media?
I recently started a new blog called Elle Power with one of my entrepreneur friends, @elle_power, where we blog to business women about our experiences, tips, lifestyle things, etc. It’s pretty awesome. But if you want just a good laugh, I love CommentAwards on Instagram. Always a good laugh on there.

What’s your favourite country to visit and why? And what’s the next one you plan on travelling to?
I went to Brazil over NYE and it was unbelievable. Pictures don’t even do the place justice. It was unreal. I am actually in the process of planning my fall vacation after our busy season slows down and it looks like we will be hitting up either Costa Rica or Panama.

What gives you the greatest FOMO?
Missing a good concert! I love going to live music and sporting events. It’s awesome that I get to go to so many through work. I hate missing them and then seeing them on Snapchat.

What’s your guiltiest pleasure?
Food. I love ice cream and pizza.

What’s something you wish you didn’t spend so much money on? What’s something you wish you spent more on?
I wish I didn’t spend so much money on clothes, but like every other girl I look in my closet and go, “I have nothing to wear.” I don’t think there is anything I would have spent more money on. I wish I had spent more time with people I had cared about. I think I regret time more than money.

And finally, what does success look like to you? Work, play, or otherwise…
Success is being happy with yourself. When you lay down in bed at night and close your eyes, are you happy with the person you have become, are you reaching your goals? Do you sleep well knowing you are getting where you want to go? I think that is success.