Jack & Jones and Wilfred Opening in the Eaton Centre

This is getting pretty ridiculous…in a very good way. The Eaton Centre, once just an average mall – albeit a huge, but average mall – stands to be one of the absolute best in the country with the latest renos and store additions. It seems like every week we get word of a new store opening, and this week we have two to fill you in on.

Jack & Jones
First, Jack & Jones label is opening up a stand-alone shop, right beside Scotch & Soda on the second level (near the Queen Street entrance). Known for having some of the absolute best denim at their pricepoint – the average pair runs just shy of a hundred bucks – Jack & Jones knows how to make denim for guys. Once the new shop opens in the coming weeks, expect a wide selection of the cuts, washes, and styles to outfit Toronto’s fashion-conscious YP men. Be sure to look for their dark denim, sometimes raw, that’s perfect for pairing with a pressed dress shirt and heading into the office on casual days – or if you’re in creative, any day really.

Wilfred’s ultra-feminine lines Wilfred Free, Le Fou, and of course the namesake, will have a home of their own when Wilfred’s first-ever stand-alone boutique opens in the Eaton Centre late August – it’s currently slated for an opening on the 25th. One of Artizia-shopping YP ladies’ faves, Wilfred has some beautifully classy yet subtly trendy pieces in its arsenal. Known for its beautiful coats, silk, and knits, the Wilfred Eaton Centre location will certainly delight a bevy of female shoppers – okay, all female shoppers – come opening day.