Ivan and Tony of Fit Factory Fitness: Today’s Notable Young Entrepreneurs

Today’s Notable Young Entrepreneurs are Ivan and Tony of Fit Factory Fitness, whose classes and obstacle courses are some of the most unique fitness experiences in Canada. What was the inspiration for their career route? Find out in today’s profile…

Elevator Pitch: Describe your business in a nutshell.
We provide the most authentic high intensity, military-style functional training in Toronto – and possibly all of Canada. Through both our classes at Fit Factory Fitness, and The O Course, Canada’s original outdoor obstacle race training course, we offer some of the most unique fitness experiences in the country.

Why did you start your business, what was the inspiration?
We felt there was a need for the product we offer here in Toronto as no one else does what we do. We give fast results, catered to a demographic that told us time and again they wanted something different that they had never seen before.

What is the best part of what you do on a day-to-day basis? The most challenging part?
It’s so rewarding for our clients to see immediate results through our training. We change lives for a living, and happy clients thank us every single day.

The most challenging part is actually leaving the studio to go home.

Where do you see your business going in five years?    
We’ve seen amazing growth. At this rate of expansion, in five years we’ll have programs and events throughout Canada, and we hope to raise over $1 million for charity in that time as well.

What does success look like to you?
Success to us is doing what we love to do while giving back to our community at the same time. Through Fit Factory and The O Course, we’ve been able to support some amazing charities while kicking butt!

We change the lives of everyone who comes through our doors, one person at a time. Our success can be measured by our clients’ success, day in and day out.

What is the most memorable milestone in your career?
The Pink O Course, where we partnered with Rethink Breast Cancer and raised over $45,000.

Do you have any advice for other young professionals?
Just stick with it, be disciplined and focused, hold yourself to high ethical and moral standards, and have a good business plan. However, none of this will work if you don’t believe in what you’re doing and do it with passion.

Do you support any charities? If so, which one(s) and why is that important to you?
We work with the SickKids Foundation, Rethink Breast Cancer, St. Michael’s Hospital, the Cops and Kids program for Toronto youth, and the Multiple Sclerosis Society of Canada. It’s a priority for us to give back to our community.

What is Notable to you?
When we have our current members referring their loved ones and friends, that’s the biggest compliment we can receive.
Creating all these events and working with such amazing charities is another truly notable thing for us.

Blackberry, iPhone, Android, or Other?
Ivan: iPhone
Tony: Android

How do you keep active, energetic, and vibrant?
Our job itself keeps us pretty active, in addition to the two-hour workouts we both do daily.
Seeing our happy clients keeps our energy up and motivates us every single day.