Intel has just introduced a new computing lineup called Ultrabooks (and an accompanying large-scale marketing campaign) that may just the next best device for young professionals with their sleek, lightweight and powerful design along with a superior battery life. Positioned to rival Apple’s MacBook and MacBook Air, Intel claims that the 20mm thick laptops will “usher in a new era of computing” with the stylish and highly functional devices, powered by 2nd generation Intel® Core™ processors. The lightweight laptop attempts to emulate the portability and responsiveness of a tablet and use low-power Intel processors with integrated graphics, solid-state drives for responsiveness and unibody chassis to fit larger batteries into smaller cases.
The Ultrabook directly competes with Apple’s MacBook Air, which uses similar form specifications and is powered by Intel CPUs, but runs Mac OS X. So what are the advantages of an Ultrabook over popular Apple YP staples like the MacBook and the MacBook Air? For some customers, a main advantage is Windows. For some YPs, certain work-related applications need Windows, meaning the latest version of Windows running natively on a Windows laptop. Surprising to some, there are still many people who have an investment in Windows applications. Furthermore, the Ultrabooks offer a better bang for your hard-earned dollar. For the equivalent price paid for an 11-inch MacBook, you can get a 13-inch Ultrabook, with features like larger solid-state drives, more memory and more ports. We know how YPs like their options and Ultrabooks offer a greater variety of vendors and designs.
“Really, with the Ultrabook, it’s about offering all those things in the same device — the great responsiveness, the great battery life – -and with an operating system that people have come to love over the years, as well as all the legacy applications that they would like to run,” said Intel’s representatives. In addition, Intel officials call Ultrabooks more useful for real work than iPads, and a better value than laptops such as the MacBook Air, by bringing high-end designs to mainstream price points. For the near future, Intel is strongly encouraging its partners to incorporate touch on the Ultrabooks.
The high-end laptops from Intel are the result of extensive research on users’ expectations and it is safe to expect that they will be in the hands (and purses) of many young professionals in the upcoming months.