TechCrunch has leaked that Instagram will add video support to rival Twitter’s Vine. According to TechCrunch’s anonymous source, the feature will be unveiled at Facebook’s “big ideas” event on Thursday, June 20th. Though details are still under wrap, former Reuters Deputy Social Media Editor Matthew Keys recently reported that Facebook was testing Vine-like video sharing for Instagram and said that it would allow users to capture and share videos between five and 10 seconds long.
It isn’t certain yet whether the new feature will support Instagram’s signature filters and effects, though we can (hopefully) assume that it is a likely possibility.
The timing of the new feature comes in the wake of the success of Twitter’s video-sharing app, Vine, which was launched in January and has been met with success. A Godsend for PR people, many social media campaigns utilize Vine and the service recently surpassed Instagram in the number of daily shares. It’s also regularly higher in the download chart than Instagram is. The feature was made even more popular when Twitter debuted an Android version of Vine earlier this month.
Although Vine caps videos at six seconds, it is incredibly user-friendly and makes editing multiple scenes and chopping them together as straightforward as possible.
Facebook has been extremely tight-lipped about the revealing of the June 20th press event (TechCrunch originally leaked that it would be about a news-sharing app); either way, we’ll find out if the rumours are true this Thursday.
Photo courtesy iMore.