With its Facebookification complete, Instagram is now free to move on to its next mission – making the social media platform as annoying as is humanly possible.
In the coming months, Instagram will be upping the time limit of its videos from a measly 15 seconds, to an ego-enhancing 60 seconds.
Users will now have one full minute to show us what they had for brunch, provide a running commentary of their smashed avocado on toast, and maybe even have time left over to strike a pose or give us the peace sign in person.
According to Instagram’s blog, in the last six months, the time people spent watching videos went up by an impressive 40 per cent.
“Whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial,” it seems that Instagram users just can’t get enough of the moving picture.
And since the social media platform recently announced that it would be killing the chronological order of our feeds and showing us the moments we care about first (we’ll be the judge of that, Insta), we could be waking up to a whole lot of longer length videos that were drunkenly and gratuitously uploaded the night before.
In a video on their blog – which confusingly, was not 60 seconds long – featuring some of “the most diverse young creators on Instagram,” they gave us a preview of all the fun we could have with our extended time length videos.
Namely, children we’ve never heard of wearing back to front baseball caps and earning more in a single show than we have in our entire lives; contouring tutorials; those jumping photos that you know took eleven takes to get right.
Oh, and plenty of ‘dabbing’.
And if you tend to take videos that are shorter than 60 seconds long, Instagram’s got your back. They’ll be bringing back the ability to make videos out of multiple clips from your camera roll, to ensure that everyone can upload longer than necessary footage to clog up our feeds.