Very Affordable Online Psychotherapy Is Now Available in Canada

Inkblot is a completely confidential and secure video counselling app that matches clients with registered psychotherapists, social workers and psychologists based on their needs and preferences. Sessions take place any time, any where and Inkblot is committed to offering affordable therapy (and free therapy!) until users find the counsellor they want to build a long and committed relationship with.

Inkblot was designed by Dr. Arash Zohoor, a General Physician and Site Director of McMaster Family Medicine Residency at McMaster University. Dr. Zohoor is also a Millennial who works tirelessly to make sure his patients are healthy and happy. He was repeatedly frustrated by the barriers his patients encountered when trying to get help with their mental health. That’s when he came up with Inkblot, an online therapy tool built with the goal to make mental health care as accessible as possible in Canada…because this is not currently the case.

If you’ve ever sought therapy on your lonesome in Canada, you may have found yourself confused about the differences between various types of therapy, how to find a therapist for you, how to afford therapy and how to know if your therapy journey is actually healing your heart and mind. With those things in mind, you may be happy to know that Inkblot offers:

  • Easy online appointments: Next day appointments available and a maximum wait-time of two weeks.
  • Good counsellors: All counsellors are interviewed and are registered with provincial Colleges.
  • Very affordable treatment: The cost is 50% of the provincial average and the first session is free (in fact, it’s free for clients until they find the counsellor they can work with).
  • Online appointments qualify for insurance: Like in-person therapy, most insurance plans cover the cost of the sessions.
  • Follow-up on effectiveness: Automated validated questionnaires directly monitor counsellor effectiveness.
  • Trustworthy security measures: Extremely secure: our servers are in Toronto and use the same level of security as the pharmaceutical research industry.

Notable Life caught up with out the man behind easier mental health accessibility in Canada. Keep scrolling to get to know todays Notable Young Professional, Dr. Arash Zohoor:


Who are you and what do you do?
Professionally, I am the co-founder and CEO of Canada’s top online video mental health counselling platform. As well, I am a family physician working in Brantford, Ontario. I’m also the site director and clinical professor of family medicine at McMaster University.

Do you know where you got your drive from?
I am very optimistic and I get excited about challenges. I think my life experiences, especially as an immigrant, have instilled in me a belief that anything is possible.

How do you stay self-motivated?

I stay true to my values and focus on the underlying ‘why’ of what I do. Sometimes, a task may be mundane or frustrating – but I remind myself that it’s a needed step to reach my goals.

What would you say is your preferred way to network?
I tend to work online mostly and look for opportunities to connect people.

How would you describe your process for deepening relationships?

I do my best to learn about the other person to be able to see the world through their eyes. I find being able to genuinely empathize with someone helps them open up and deepens the relationship.

What are your preferred tools for keeping organized?

Google Calendar with shared calendars; Evernote and a high speed duplex scanner; daily review of important but not urgent tasks.

What is your favourite way to market your product or services?

Telling healthcare providers about and watching their face light up as I go through the various product layers. It is extremely motivating.

Who has been your mentor in helping you find success?

I have the privilege of having numerous mentors. Perhaps the person who stands out the most is Dr Davis – an internist at Hamilton General Hospital – who personifies patient-centred healthcare to a truly inspiring degree.

What social issue does your organization raise funds and/or awareness for?
We are focused on mental health and the various barriers Canadians face when seeking help. We aim to make feeling better far more accessible.

How and where do you continue to learn?

I use many sources for continuous learning: podcasts, audiobooks, tutorial websites, physical books, medical journals, apps, conferences and so on. I also actively try to integrate a new piece of knowledge or skill in my work to help with retention and improvement.

Do you have a fitness ritual that you live by?
I am most creative when I am jogging.

How do you feed your soul?
I love to cook for family and friends and spend time with my wife and two daughters.

How would you describe the eating ritual that makes you feel most powerful?

Making the ultimate mason jar meals has been fantastic.

Who is your favourite personality to follow on YouTube?
Evan Puschak – Nerdwriter1

What type of content do you find most compelling on Instagram?
Images that tell a story.

Who is your favourite artist?

Leonardo Da Vinci.

What is your favourite meal?

A well-crafted burger with sweet potato fries.

What is your favourite sport to watch?


Where is your favourite place to unwind?

On my back deck on a beautiful spring day.