This is the largest lululemon athletica store built to date.
Located at 970 Robson Street, this is a massive 4,500 square feet of retail space that possesses a distinct west coast vibe.
Just as their clothing designs are meant to encourage flow and comfort, a walk through the space echos this sentiment with an overall Zen-like feel, enhanced by a curved design inspired by the shavings of First Nations wood carvers.
The design concept of the Robson flagship store was led by the companies in-house design team (director Robert Maylan and senior store designer Gautam Rakhit) who created an oasis of retail cool. Once through the doors, shoppers are all but whisked away from the constant bustle of this major downtown hub.
The results, as you can catch a glimpse of in the snaps – are stunning, airy, and seamless. Vertical wood louvers create texture that runs throughout both the exterior and interior, playing with natural light. Original artwork and photography add to the theme and natural materials such as stone, concrete, gypsum, and wood add to the Pacific Northwest feel that perfectly melds the rustic with the modern.
Check out the digital pant wall with its storefront screens that create an exciting retail experience for customers, educating them to the process, technical design components, and sharing the lululemon story.
If you’re familiar, and a fan of many of the brand’s ongoing events and in-store activities, having already attended a drop-in free yoga session, meditation or fitness class at another location – this new space takes it to a whole new, impressive level. The Robson location is completely mobile, translating to a total conversion of space (think retail by day/ workout by night).
This new location also marks the launch of lululemon’s men’s specific retail experience via The Joinery. This new test space for product personalization and hub geared to guys is set to provide a truly unique made-to-measure approach to shopping where personal items can be tailored to fit on-site.
Who said the boys don’t get enough retail love in this town?
To officially kick things into OM-drive, more than 500 yogis were openly invited to join in on a collective class to celebrate the Robson launch – led by Eoin and Insiya Finn on Thursday evening.
Be sure to check out the new flagship Robson store this weekend and tell us what you think.
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