Ah, the age-old question.
CafeMedia, a female-focused digital media shop, wanted to find out what (millennial) women want when it comes to work, money and experiences.
While they could have just asked Mel Gibson, they went straight to the source instead and presented the results in a much cooler way than most surveys. Check it out:
The results don’t shatter expectations, but they are important for marketers to keep in mind when trying to reach this most highly coveted of demographics.
“Brands need to first recognize that not all millennials are the same, and there isn’t a one-size-fits-all solution,” said CafeMedia svp, strategy and insights Rachel Parkin, according to AdWeek.
“Millennials are living life according to their own terms. Individuality is paramount, and they absolutely don’t want to be told what to do. The best thing a brand can do is to speak to the diversity within the generation and empower millennials to make their own choices.”