Apple has scored a quadruple-A report card from Greenpeace for its commitment to green initiatives. It’s the only major tech company to receive a perfect score, with Facebook a close second, and Google rounding out the top three.
According to the report, Apple’s “aggressive pursuit to power the iCloud with 100% renewable energy illustrates in very concrete terms that a 100% renewable internet is within its reach.”
Considering the internet will pretty much shape our future, that’s a very substantial statement.
CEO Tim Cook has played a major role in Apple’s green shift; the company is currently building two solar-powered data centres in Denmark and Ireland, and is committed to environmental projects in the world’s most polluted country, China.
That’s how you enter and conquer a market on good terms.
Facebook was lauded for its significant wind energy investment, while Google received praise for being a leader within the sector of the deployment of renewable energy.
Oracle and Amazon, meanwhile, performed abysmally:
#NOTABLE
Want more updates on the most Notable things happening so you know before your colleagues do? Get our exclusive newsletter here and follow us on Twitter for all the latest.