From June 6th to 8th, UGG Australia brought an element of fashion and style to the world-renowned Formula One Grand Prix du Canada 2014.
The brand was on display in the Elite Suite space at the Circuit Gilles Villeneuve in Montreal hosting celebrities, bloggers, media, and basically the cream de la cream from each industry.
The brand’s Canadian distributor SeCe Apparel aligned UGG Australia with Canada’s most high-profile sporting event and executed with pure perfection.
There were plenty of highlights so we deiced to give you a little notable rundown on what caught our eye:
“Le Lounge UGG” Elite Suite Exhibit featured key men’s and women’s styles from the spring 2014 collection on display in a beautifully decorated space on the Eilte Suite Terrace. All guests of the Elite Suite zone were invited to enter a contest for a chance to win a shopping spree at the UGG Montreal retail store and enjoyed charging stations in luxurious comfort – iPhone users you know we always need these.
The UGG VIP Hospitality Suite welcomed high-profile VIP guests including key press, influencers, and celebs over three days. The suite was graced by international and local personalities including Alan & Tanya Thicke, Michael Steger & Brandee Tucker, Hailey Baldwin, the Dufour-Lapointe sisters, and many more.
UGG guests were treated to experiencing the F1 with an exclusive menu, signature cocktail, special gifts, and a custom designed space from which they could hear the sounds of the fastest engines in the world.
People watching….see above.
If you missed vibing in this exquisite setting, follow what went down at #UGGatTHERACE.
Vroom vroom.