At this point, we should just sit back and accept that Google can do anything.
From casually creating a flight booking system better than any travel website on the net, to designing cars that literally drive themselves better than any human ever could – it seems that if Google decides it wants to do something, it does it, and it does the hell out of it.
This time, Google has done something by accident, and they’ve done it better than everyone else trying to do it on purpose.
Maclean’s writer Jason Kirby took a look at the Google search data in Google Trends leading up to the Canadian election and found that the search data predicted the outcome of the Canadian election in an amazingly accurate way.
Again, based on Google searches for leaders on Oct 17: LPC 189 CPC 108 NDP 34 Falls apart below: Green 7, BQ 0 pic.twitter.com/Hs5h52KJc9
— Jason Kirby (@jason_kirby) October 20, 2015
Using the breakdown of % of searches, and assuming that % matches up with the % of seats the candidates will win, you get a fairly accurate prediction of the election in Canada. More accurate in fact, than any of the polls leading into the election in the first place.
It makes sense, as tracking the internet behaviour of basically every single search engine user (sorry Bing users, no one’s counting you), should probably give a more accurate result than calling people with landlines and asking people on the street what they think.
So next election, don’t listen to the polls, listen to our soon to be future-predicting glorious robot overlords, Google.