Giorgio Armani’s Acqua for Life Project Kicks Off World Water Day

We’re all about great causes and this one is no exception. Officially starting today, on World Water Day, the Acqua for Life project was created in light of a simple, yet fundamental consideration: water is one of the most important elements of life, yet in many parts of the world, it is difficult to not only supply, but even have access to it.

Access to water is undoubtedly one of the greatest challenges of the 21st century and is an essential condition for sustainable development. The Acqua for Life challenge is to create an international solidarity campaign on a global scale. Did you know that water covers 75% of the planet, but only 3% of this is fresh water and less than 1% is actually accessible to meet our essential needs? Almost 800 million people have no access to safe drinking water. Each day, 4,000 children die worldwide from preventable water-related diseases.

As a result of the Acqua for Life challenge, 52 million litres of drinking water were collected in 2012, overtaking the 43 million litres reached in 2011, bringing the total to 95 million litres provided to Ghana and Bolivia.

Giorgio Armani has partnered with Sean Penn, CEO of the J/P Haitian Relief Organization (J/P HRO), to improve water conditions in Haiti. The Acqua for Life Campaign will donate a $500,000 USD grant this March to benefit the Water, Sanitation, Hygiene (WASH) activities overseen by J/P HRO in the dense urban environment of Delmas 32, a neighbourhood of Port-au-Prince.

Two Armani fragrances have been intimately involved in the campaign process: Acqua di Giò and Acqua di Gioia. With every purchase of either of the two fragrances, Giorgio Armani will donate the equivalent of 100 litres of water to GCI. The project also has an Internet focus: with each new “fan” of the Acqua for Life Facebook page, 50 litres of water are automatically donated to the Smart Water for Green Schools project.

In honour of this amazing campaign, we are giving away two bottles of Acqua di Gio and two bottles of Acqua di Gioia to four winners. All you need to do is click here to access our Facebook page, like the post and answer the following: How will you consciously make an effort to reduce water waste this year? 

The super notable part? Armani will donate the equivalent of 1000 litres of water to Green Cross Intl in the winners’ names. Winners will be announced next week via Facebook.