Twitter’s character limit is so synonymous with the service that it’s almost impossible to write an article about it without some reference to “140 characters or less.”
Hey, look at that, we’ve done it already.
According to sources familiar with the company’s long-term plans, however, Twitter may soon adjust its platform to be capable of publishing tweets in excess of 140 characters. Interim CEO Jack Dorsey has been exploring tweaks, like removing links and user handles from the character count, to make Twitter more appealing to a mainstream audience and is now set to orchestrate a more significant overhaul.
“People have been very precious at Twitter about what Twitter can be and how much it can be evolved,” said one current senior employee. “Having Jack come in and say it’s okay makes all the difference in the world.”
Though no one knows what this evolved model will look like, opening it up to long-form publishing with enhanced multimedia functionality appears to make the most sense.
Executives at the company hope whatever changes are implemented will lure new audiences, publishers, and advertisers to Twitter, which has been losing its ‘cool’ for a few too many years now.
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