Sometimes online shopping is best done in real life.
At least that’s what beloved Montreal-based men’s online retailer Frank & Oak will be hoping for when it opens up its first Toronto store at 735 Queen St. W. on November 13th.
It’s a pretty notable move when you think of the many retailers who are packing up their brick and mortar shops and taking all transactions online.
But since The Frank & Oak brand has been met with such extraordinary success since its 2012 launch, we’re not surprised they want to offer a real-world experience as well.
The idea is that Frank & Oak serves as a creative workshop that designs, manufactures, and curates its own monthly collection of fine clothing and accessories. For that reason, they can control not only the quality and design, but also offer accessible prices free of mark-ups.
In the wake of a $15-million round of funding, the brand has set its sights on redefining the in-store experience and offering customers a new channel to interact with the brand. The result is a 2,600-square-foot space that Frank & Oak co-founder Ethan Song says is rooted in everything the brand stands for:
“Culture, a sense of community, and entrepreneurship.”
The fully integrated concept store will be complete with barbershop and coffee bar (aka, Saturday afternoon essentials) that features Portland-based Stumptown coffee. And guests will definitely be encouraged to kick back and stay a while.
The store will carry Frank & Oak’s monthly menswear collections and special capsule collections as well as hosting a variety of community-oriented events.
The signature digital framework will be integrated in-store, allowing customers access to order histories and online style profiles, along with complimentary appointments with style advisors.
Stay tuned for our interview with co-founders Ethan Song and Hicham Ratnani when we catch up with them in advance of the official opening on November 13th.
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