Hey, Montreal, how would you like to be mixed up with Toronto? Considering how much you like to boast about your superior nightlife, food, and work-life balance, you’d probably like it not so much.
Well, take it up with Ferrari, because the iconic car brand has committed a doozy of a Twitter gaffe.
In announcing its excitement for the Montreal Grand Prix, Ferrari Scuderia, the racing division of the luxury Italian auto manufacturer, tweeted the following:
Obviously, that is not Montreal. And obviously, Canadians were quick to Twitter shame Ferrari. I’ve compiled some of the more amusing takes below:
Hello Paris. So great to be back. pic.twitter.com/fsuXS0Q5nV
— VisuallyBetter (@Isuckatpicking) June 5, 2018
Hello Cleveland!!! pic.twitter.com/BVPE8bWqQU
— John Hansen ☕ (@jduncanhansen) June 5, 2018
Thanks for coming! I love Ferrari! pic.twitter.com/IrPzSTf9B3
— Domenick Yoney (@Domenick_Y) June 5, 2018
Hello Monza! pic.twitter.com/9RMx7KarSE
— S B (@shadow_sb) June 5, 2018
NYC The big🍎 pic.twitter.com/CweQqG0fee
— Ryan Byrnes (@rwbyrnes49) June 5, 2018
So, how did this happen? Is it a case of choosing the first stock photo result for ‘Canadian city’? A publicity stunt? It’s likely we’ll never find out. What we can say for sure is that the Montreal Grand Prix takes place June 10th at Circuit Gilles Villeneuve. Or is it July 10th at the Skydome?
The story ends with an apology of sorts:
— Scuderia Ferrari (@ScuderiaFerrari) June 6, 2018