Recognizing that the key to its survival may require some do-good action, Facebook is making it easier for non-profits to drive donations.
Non-profit Facebook pages now have the option to add a ‘fundraiser’ page that allows them to raise money for specific campaigns. ‘Donate’ buttons will also be more useful, giving users the option to contribute directly through a post. The fundraiser pages follow a similar format to event pages and also include a progress bar.
“People raise money for disaster relief, they search for missing children and they bring attention to the issues they care about,” said Facebook VP of product management Naomi Gleit, who’s also the head of the company’s recently launched Social Good team “We’ve seen from our community that when people take action, lives are changed. We know we can do more to enable these connections.”
While the new features are currently only available to non-profit pages, it would be a wise business move to open them up to individuals in the future. As Mashable explains, such a move would mean some competition for social good crowdfunding sites like Crowdrise, as well as popular platforms Indiegogo and Kickstarter.