Executive Reads: Corby Fine

Corby Fine is Senior Director & GM, Audience Solutions & Business Development at Rogers Media Inc. He has led key partnerships and developed the Rogers Digital Media Network, one of Canada’s largest premium digital and mobile advertising networks. 

In his role, he initiated the launch of iVillage Canada in partnership with NBCU/Comcast; secured the rights to represent premium digital brands including NBA.com, Warner Music Canada and Hearst Digital Media Publishing; and was a key strategist in the development of RDeals.ca, Canada’s newest daily deals business. His team oversees more than 400 publisher relationships; together, they are integral to the creation of partnership and acquisition opportunities, as well as the evaluation and evolution of digital business models.

Fine’s experience includes the role of Group Account Director at Bensimon Byrne – one of Canada’s largest full-service agencies – in which he oversaw the digital marketing strategy for Scotiabank, Hyundai and Microsoft. He spent the previous 10 years implementing complex CRM and Loyalty systems across verticals ranging from telecommunications to utilities. He also spent three years guiding a dot-com startup through its initial development.

Corby pairs his MBA in Technology Management (University of Phoenix) with a BAA in Administration and Information Management (Ryerson University).

The Five Dysfunctions of a Team: A Leadership Fable by Patrick M. Lencioni
It is a great story as it is a fictional story of the CEO of a struggling Silicon Valley firm taking control of a dysfunctional executive committee and helping turning it around so that the committee members succeed as a team. Working in any organization, there are always challenges to working with your co-workers and leaders, and this story helps you understand strategies to succeed.

Steve Jobs by Walter Isaacson
Simply put I am reading this to understand the man who stood up against the expectations of everyone around him and created not only new and innovative products, but the consumer needs that those products filled.  Without Steve, think of all the innovation we would not have had the chance to experience.

I “Heart” Money by Dave Lester
Ok, so I was walking in Chapters a few weeks ago and there’s this guy selling books at a table by the business section. So I buy it. Haven’t read it yet but it’s sitting on my night table.