Cool Ranch, Nacho Cheese, and Sweet Chili Heat just got some company – and it’s for a great cause.
Everyone’s favourite non-chip chip has just released a bag of rainbow coloured Doritos to feed the masses and support LGBT rights. Inspired by Pride, these bags are only available to customers who first donate a minimum of $10 to the It Gets Better Project through www.ItGetsBetter.org/DoritosRainbows. After you make your donation, a bag of the colourful triangles will be mailed to you – but only while supplies last.
Doritos’ CMO Ram Krishnan said in the company’s press release that the initiative would deliver “an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”
#BoldandBetter, indeed.
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