If you think success on Tinder is all about the perfect angle, shadow, gaze, body posture and photoshopping of your profile pics, you need to recognize there’s more to the game than that.
And we’re not talking about actually having a personality.
No, what can help you even more than that is swiping at the right time.
According to data compiled by Nielsen, which in this case has shifted its focus from TV ratings to tracking smartphone data, your best bet is to use the online dating app at 9pm.
And not an hour later – usage drops off significantly after 10pm. Other popular times are the start of the workday and happy hour through dinner time.
The least likely time to find matches is in the early hours of the morning – between 2am and 5am – though we find it hard to believe that this is congruent with one’s offline success rate.
Interestingly, the best time to kindle online romance on OkCupid is between 8am and 10am, which could suggest one of two extremes – its users are seeking either a lunchtime quickie or are keen to set up a more reserved first date earlier in the evening compared to Tinder users.
“On Tinder, the user’s likelihood to check in between noon and midnight is mostly flat at about 40 per cent,” said Nielsen in a statement.
Come Valentine’s Day, we expect that number to be 100 per cent during all hours of the day. But for now, here’s what the full day looks like: