Cultworthy: For the All-Natural Lover

One of the biggest beauty trends of 2017 was all-natural products.

This week we are profiling two companies – Lovefresh and Satya, which both fit into that category. Lovefresh offers all natural deodorant, hand soaps and scrubs in a variety of fun scents. Satya is the only product you need, if you suffer from eczema. Read more below!


What is the story behind Lovefresh and what do you stand for?
The story behind Lovefresh is one person with zero education who believed I could make a business out of something that I really believed in. I love design, I love aromatherapy, I love good quality products, and I felt like I could do that a little bit better than everybody else.

What do you think is your most CultWorthy product?
Definitely our deodorants. We introduced this product 4 years ago (when not a lot of natural deodorants were on the market), and we have developed a following that loves them! They work, they smell great, and they’re 100% natural. Boom!

all natural-deodorant- soap-lovefreshScents can transport your mind to a favourite memory or destination, what scent
is your favourite and where does it remind you of?
Our vanilla is my favourite, it reminds me of childhood – my mother baking, fun gatherings – yummy!

Why do you think it is important to use all natural products in your beauty
It’s important because what you put on your skin is absorbed into your bloodstream, which has many negative health affects. If you’re putting garbage on your body, you’re putting garbage in your body.

all natural-deodorant- soap-lovefreshIf you could choose any celeb to be a product ambassador for your brand, who would it be, and why?
Selena Gomez – she’s a smart woman who has had lots of hardships (health being one of them), but comes out on top with a positive attitude and an eagerness to give back. I love that about her.

Tell me about a design (or supplement) idea that sucked?
I decided I wanted to make towels to compliment our hand washes. I didn’t do my due diligence and…it sucked.

all natural-deodorant- soap-lovefreshWhat is the biggest misconception about starting a business?
That you get paid immediately – it takes a lot of sweat and years to be compensated for your efforts.

What is the strangest deodorant scent that someone has suggested?
Cookies and cream.

What is next for Lovefresh?
We are rolling out a home cleaning line called Healthy Home & Cottage. We can’t wait!

all natural-deodorant- soap-lovefresh


eczema-skincare-cream-all natural

Tell us your ‘Start up’ story?
When my daughter, Esme, was 8 months old she developed eczema. She was scratching so badly, that when I went to pick her up there would be blood on her crib sheets. The doctor’s only suggestion was a steroid cream. Unwilling to accept that as an option, I researched traditional medicine and a variety of academic studies at different universities. Then, using that research, I created my product in my crock pot in my kitchen. It cleared Esme’s eczema in two days.Then I asked the other Mom’s on my Facebook group if anyone else needed any. I ended up having to immediately make three more crockpots.

Tell us about Satya, and what the name stands for.
I was searching for a name. Something that would reflect my values and serve as a North Star for the company. I came across the concept of Satya, which refers to being truthful in one’s thought, speech and action. I knew it was perfect! It reflects our transparency and commitment to be of service to our customers, those we work with, and the environment.

The branding is adorable, how did you come up with recyclable jars?
It comes back to the concept of Satya. I thought about what I would want as a customer, as well as what had the least impact on the environment. Glass jars and refillable travel tins. Our packaging is 100% recycled paper, created by a woman owned business, using wind power offsets and all of the inks used in our printing are veggie/soy based.
Our brilliant designer, Nanda at Studio Lake has been with Satya from the very beginning, making Satya beautiful.

Why do you believe using less ingredients in a product provides better results?
When someone has a skin issue/sensitive skin its vital that they know exactly what they are coming in contact with. Which is why it’s so important to be certified organic and simple. Fragrance, alcohols, parabens, these are not things that any company with an understanding of skin issues would put in their products. I believe that, we as consumers, deserve products that are effective without harmful chemicals, toxins or negative environmental impacts. Steroid creams are not an effective long-term solution. They can carry negative side effects such skin atrophy and hypopigmentation, acne, thinning of skin and topical steroid withdrawal.

What is the strangest feedback you have received while building your business?
Being told I should add different scents to my product.

eczema-skincare-cream-all natural

Satya owner, Patrice Mousseau

If someone had $99 what should they spend it on?
I’m thinking a good monthly music service like Spotify, new underwear or socks, try a salt water float and then an ice cream or hot chocolate with whipped cream, depending on the weather. Anything that makes you happy really.

Tell us a Satya secret.
Not sure if this a secret, but I’ve had A LOT of customers over share their success stories with me. It’s’ been highly recommended that Satya works great around intimate areas as well. Including, but not limited to your butt.

What is next for Satya?
We are expanding fast. More and more stores are carrying us and in fall 2018 you will be able to find us on Shoppers and Rexall’s shelves. I’m hoping, that as Satya grows, it becomes the first line of defense recommended by doctors instead of steroid creams.

eczema-skincare-cream-all natural

Follow Satya on Instagram, Facebook and Twitter

Follow Lovefresh on Instagram, Facebook and Twitter

Stay tuned on Notable’s Instagram account for our holiday giveaway including products from Lovefresh and Satya!